Advertising and Promotion: Communicating Brands

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Business & Economics - Sales & Marketing
Advertising and Promotion:...

Advertising and Promotion: Communicating Brands

Name: Advertising and Promotion: Communicating Brands
ISBN: 9780761941538

Dr Chris Hackley

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A detailed account of contemporary marketing practice that draws on original research and first-hand information from top international agencies. The book has original case vignettes, case study questions and review exercises. It is packed with useful sources for further reading and a glossary at the back to explain technical terms. There are colour photographs of original case examples. Framed within a theoretical stance it considers both the production and the consumption of marketing communication. This is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

ক্যাটাগোরিগুলো:

Business & Economics - Sales & Marketing

সাল:

2005

সংস্করণ:

প্রকাশক:

Sage Publications Ltd

ভাষা:

english

পৃষ্ঠা:

273

ISBN 10: