The Co-Creation Paradigm

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The Co-Creation Paradigm

The Co-Creation Paradigm

Name: The Co-Creation Paradigm
ISBN: 9780804790758

Venkat Ramaswamy, Kerimcan Ozcan

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Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.

সাল:

2014

প্রকাশক:

Stanford University Press

ভাষা:

english

পৃষ্ঠা:

360

ISBN 10:

0804790752

ISBN 13:

9780804790758