Handbuch Kunst-Unternehmens-Kooperationen
Carsten Baumgarth, Berit Sandberg, (eds.)Art and business seem like opposite worlds. In spite or because of this, more and more companies try to meet business and marketing challenges with the help of art. This compendium shows how artists shape brands, products, and corporate communication, how they intervene in personnel management and organizational development, and how they support innovation processes. It provides an overview of the shapes and benefits of collaborations between businesses and artists and offers recommendations for the different phases of the cooperation process - from finding partners to evaluation.
ক্যাটাগোরিগুলো:
সাল:
2016
সংস্করণ:
1. Aufl.
প্রকাশক:
transcript Verlag
ভাষা:
german
পৃষ্ঠা:
476
ISBN 10:
3839430267
ISBN 13:
9783839430262
ফাইল:
PDF, 5.37 MB
IPFS:
,
german, 2016